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Week 12 Technology InnovationMIS5001: Management Information Systems PROF. STEVEN L. JOHNSON chirrup: @StevenLJohnson http://stevenljohnson.org http://community.mis.temple.edu/mis5001fall10johnson/ 2. Todays Agenda?? Announcements?? display case manipulation?? preaching?? natural action: 2SPA 3. Case Study Discussion?? What, historically, have been Apples competitive advantages??? Are the PC industry competitive dynamics favorable or problematic for Apple??? How sustainable is Apples competitive asperse in MP3 players??? How sustainable is Apples competitive typeset in smart phones??? Comp be Apples system for iPad to Amazons strategy for Kindle. Which company do you chafe will be more successful? 4. 100-Second Reflection1.? What would you like to think at the end of the semester about todays cases?2.? What do you have more questions about?3.? Any other comments? 5. For shift out Discussion?? Guest Speaker: Mathias Kirchmer?? TopCoder Case revue?? What A pp be you Reading??? Two-Sided Markets ?? Getting pricing honest: subsidize quality- and price-sensitive ?? Cope with winner-take-all competition ?? Avoid envelopment 6.

2SPA: 2-Sided curriculum Activity?? Divide into 4 groups?? Pick one of the following products: ?? ride (e.g., kids, commuter, racing, mountain, BMX) ?? Furniture (e.g., desk, chair, sofa, table) ?? Jewelry (e.g., necklace, bracelet, earrings) ?? Backpacks, Handbags, or Luggage?? pee-pee you are marketing manager with goal to develop recur taxation via introduction of digital platform into your physical good. ?? Who are the both sides and w hich do you charge? ?? What is the value pro! position for each? 7. For more than Information PROF. STEVEN L. JOHNSON EMAIL: STEVEN@TEMPLE.EDU Twitter: @StevenLJohnson http://stevenljohnson.org http://community.mis.temple.edu/mis5001fall10johnson/If you take to return a full essay, order it on our website: OrderCustomPaper.com

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