Strategy Change

1) INTRODUCTION SYMANTEC CORPORATION came into existence 26 course of studys spinal column [founded in 1982] has its headquarters based in Cupertino, California, United states of America. And non to obstruct it has full phase of the moon-fledged offices in 40 countries worldwide, with a turn over more than $20 billion report in the final financial year. After the merger with VERITAS, Symantec not still deals in endpoint auspices mathematical products but likewise deals in w arhousing security appliances and softwares. The areas of specialization for Symantec lies from desktop level security to penetration level security. Without a doubt unrivaled can suck in the price difference between the products offered by Symantec and its competitors. Though this social club has priced its products way to higher(prenominal) compared to its competitors. Symantec has now entered the controlled commercialise of Electronic Messaging Security with religious offering versa tile absorbs of products from anti Spam, Legal Deferences, Content Compliances and Messages Retrieval jazz band Packages. According to Financial Times (2006), as far the rival is have-to doe with Symantec stood at 64.7% of the United States retail sector for info security products in the 4th quarter of the year 2006. Wherein Mc Afee was at 13% . Similarly Trend Micro simply managed to incur hold of 5 % from the same grocery. The newest player in the market was Microsoft with 4.4% of the market share.

2) PRODUCTS AND run: SYMANTEC alone has a product line comprising of 7 categories to offer in the ma rket. With over 70 products which are now di! vided into the 7 categories mentioned which are suited for various security and data management initiatives. In the closing year where the NORTON INTERNET SECURITY 2007, which was rated the best in its family for its features and tentative benefits that were offered by this product for Desktop Level Security. non only does this Security Giant deal... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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