Push Technology Essay -- Technology

Five thousand years ago, with the device of writing, the human species took its scratch jump towards a technological civilization. The second unrivaled came moreover in the last half of the XV century, with the invention of press, by Gutenberg. The possibility of reproducing thousands of identical copies of the same document has taken to the creation of the first magazines and journals, a subversive concept. But this occurred in a slow and ammonium alum way the first scientific journal pressed, for example, was released just in 1665, cc years after. Although, until today this is the basis of a abundant system of divulgation in science and technology, counting more than 300 thousand journals around the world, and that has changed brusk during the three last centuries. Nowadays, this scenario is about to change radically, with the development of global figurer networks, standardised mesh, mainly after the explosion of the WWW (World Wide Web), that allows for exalted quality electronic publishing, with texts, images, videos, etc. Together, these two technologies have a revolutionary potential many times superior than the invention of press. WWW is found in an active model of search for study, this is, in traditional Internet navigation, denominated pull technology, the manipulationr obtains information from different WWW sites, searching for topics of his interest. The huge volume of documents and sites available make the information obtention possible only after a refined search procedure, made with one of the mechanisms living for this purpose, making the process difficult. Besides that, the continuous growth of available information and the necessity of individually visiting the sites is, slowly, making access infeasible, both from the users... ...t with the demonstration that the information is delivered to the correct user and according do a in demand(p) profile. In the near future, the integration of push technology with traditional media like television, cinema and radio go forth be possible, changing radically not only the mass media, but also business and marketing strategies involved.Finally, the use of information technologies based in Artificial Intelligence will be used to improve information filters both in client and legion side, in a manner that software robots and other autonomous agents will send the subscribers computer only news and articles that satisfy highly special interests criteries. Electronic referencesPointCast Corporation http//www.pointcast.comMarimba Corporation http//www.marimba.comMicrosoft Corporation http//www.microsoft.comPush Council http//www.aitek.com/ draw/